Product design strategy
Zero-to-one vision, positioning, and roadmap definition for a new product, platform, or major feature bet.
Independent design consulting
Design-led strategy for organisations
to know what to build next.
/baseline.grid work with organisations to help them succeed in the area of Interaction Design. We work with product and engineering teams on design strategy, platform design systems, and AI-native product experiences, brought in at the level of a principal design leader, without the overhead of an agency.
Fit check14 years turning ambiguity into shipped product.
Seven of those years at Atlassian, leading design for Compass, a developer platform taken from first principles through to general availability, plus growth experiments across Jira and Bitbucket. Before that: operator-facing interaction design for Australia Post, service and product design at Accenture Fjord on Foxtel and Samsung Global, and creative direction for arts and culture clients at The Nest, following digital design work at the Australian Broadcasting Corporation.
Services
Design systems & platform design
Cross-team design standards and component systems built to scale across multiple products and teams.
AI-native product design
Designing product experiences where AI is core to the interaction model, not bolted on afterward.
Design leadership advisory
Embedded or fractional senior design leadership: direction, critique, and mentoring for an existing team.
Workshops & sprints
Fixed-scope engagements such as design sprints, product audits, or a focused strategy spike, to de-risk a decision quickly.
Design asset production
High-fidelity UI, iconography, and production files ready for engineering, once the direction is set and the work needs to ship.
Process
Direct, not layered
You work with me alone, hands on and end-to-end, embedded in a team or flying solo. This can be done onsite, hybrid or remotely.
Outcome-scoped
Engagements are scoped to a decision or a deliverable, not a block of hours. Results are based on productivity and are there to be seen in full transparency.
Team scale
Turning solo designers into design squads, ways-of-working and DesignOps focussed set up for success.
Built to hand off
Work is documented so your team can carry it forward without ongoing dependency.
Asset factory
Once the direction is set, UI, iconography, and production files are made at pace, ready for engineering.
Fit check
Answer a few questions about what you're looking for. You'll get an instant read on fit before either of us spends time on a call.
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